Sunday 16 December 2012

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Hello Honey Bunny feeling something something – New Idea ringtone


Did you listen, this ringtone? Yes, I know. Because from last some days, idea spread this song called “Hello honey bunny, you are my pumpkin pumpkin, hello honey bunny, feeling something something” all over the television with their brand new ad campaign and tagline “What a network”.



The ad main motive is to communicate to the Indian audience that Idea network coverage is very strong in every city and state of india, it might be Haryana, jammu and Kashmir or the south tamilnadu or Karnataka. But, is this really a truth? In my opinion, there is no one telecom company, who’s network coverage area is 100% in the whole india.

But, let’s forget this truth, and enjoy this very nice advertisement and song. In kaun banega crorepati also this ringtone has been used while using phone-o-friend lifeline by the KBC contestant. So, this Idea commercial has a very successful massive reach by the campaign.



Even on youtube, the Ad gets more than 2.5 Lakh views with a very positive feedback and let’s see, what effect will have affect the customer base of Idea Cellular. What do you think about this Honey bunny Ad commercial?

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